I actually have a day off today. There were no patients scheduled for me at the office. At first I was frustrated by this, then I realized this day came just in time. I am exhausted, emotionally and physically. I have been working non-stop, both in literal hours and in hours spent trying to assuage panic and keep a good face. All of that is very worthwhile, but very tiring nonetheless. I am going to try to embrace this day as my little break and not worry about what is going on in the world around me. I am going to go outside on my deck and feel the wind and look at the birds and enjoy the sunshine. I am officially giving myself permission to relax, which is something I don’t do very often, to tell you the truth. I am going to seek out my own little spot of zen like I posted about last night.
As I started making plans to do just that, I got an email alert on my computer from a marketing company. It was titled something like “How to market in this time of crisis” or something like that. Ok, curiosity got the better of me and I opened it. The whole thing was about making patients believe that your services were essential and making them think they needed you, especially now. I get where they were going with it. They were trying to be helpful and find strategies to help you recruit patients and not have to go bankrupt until Corona Virus blows over…which is a real possibility…..However, it just came out all wrong and somehow selfish. That is just my take on it, of course. I get that now is a time of survival in all senses…physically, emotionally and economically and I am struggling a bit to find that perfect balance of altruism and self-preservation. We all are. But, I am not going to spend my time distracting patients and spa clients and making them think that they need me if they truly don’t right now. Yes, I have plenty of fun spa services to offer in addition to my regular obgyn services. It’s true. It is also true that the spa services are part of what is keeping the lights on right now in the midst of all the panic. Yes, they are relaxing in the sense that the patient is doing something just for them. Sometimes, getting to do that one thing for yourself is the thing that keeps the scale from tipping even further toward anxiety and panic. There is also the reality that the hospital is screening patients at the door so that anyone who even seems slightly ill cannot even get in. If you think about it, your chance of exposure is a lot less in that regard. Still, there is a part of me that feels selfish about advertising right now. So, I have really toned it down not up at this time. What I really want patients to be concentrating on is taking this whole thing seriously, following guidelines, staying home if possible, and keeping themselves healthy so we can be done with this whole thing and resume life as usual. For the patients that do need or want to come in, we welcome them with open arms and universal precautions. Have a fantastic day everyone!