Did you know that this phrase originally came from a 1914 Morton Salt ad logo? It was developed to illustrate the point that Morton Salt was so free flowing that it could freely flow even in the rain. So, originally this phrase meant something positive and was supposed to be a selling point for a product.
How times have changed! If you were to look it up nowadays, Merriam-Webster states that it is a popular idiom used to imply that when something bad happens other bad things usually happen at the same time. Yup. All negative. We all say it all the time to describe times when the shit just keeps hitting the fan. Even Luke Coombs sings about it. I have to wonder when the phrase took on a negative connotation or why we chose to reassign it in the first place. I haven’t been able to find the answer yet.
I think maybe that the reassigning of this idiom is just one example of how often and easy it is to jump right to the negative first in any situation. We are all guilty of it at one time or another. I have prided myself on being an optimist most of the time, but these times are challenging my glass half full side to the max right now. I can definitely embrace the when it rains it pours negative narrative right now. My family has definitely been through it and is still going through it quite frankly. There doesn’t seem to be an end in sight right now, but logically, I know there has to be. I just have to get there. I won’t get there any faster by dwelling on what is wrong all the time. True, I have to allow time to process but then I think it’s important to make every effort to keep moving forward. You see, I believe that negativity just breeds more negativity and I think that our reactions to what happens to us have a direct effect on the actual final outcome. Countering negativity with negativity doesn’t work because it is just additive. It only adds fuel to the fire. Positivity in the face of negativity allows for the chance for redirection. Whether you believe in Fate or God or the writings of Jean Jacques Rousseau, there is still an element of decision-making and self-direction involved in every final outcome. It makes no sense to sit back and wallow and take it, whatever it is, without at least trying to redirect it and move forward. No good can come of it.